Soft Studio is a city guide to getting looked after.

Soft Studio started as a neighbourhood list — a shared note of salons that were worth the walk, the wait and the price. It grew into a directory: every venue visited by an editor at least twice a year, every event re-checked weekly, every “tonight” actually tonight.

We organise the city the way you actually move through it: by neighbourhood first, by service second. Search for a facial in the Garden District, a barber in Old Town before closing, or a slow spa afternoon in Riverside — the rooms are real, and the reviews are ours.

No paid placements. No sponsored results. If a room stops meeting the standard, it leaves the guide.